South Congress is Austin’s treasure box of style, and last month, it debuted a new gem—the Kendra Scott Jewelry flagship store. The inventive atmosphere of South Congress complements the vibrant aesthetic of the Austin-based jewelry designer. “We design for women at every age,” Kendra Scott says. “South Congress welcomes everyone, and that’s what our brand is.” At the heart of one of the city’s creative districts, Kendra Scott evokes the fearlessness and artistry that is the essence of timeless style.
From the beginning, she experimented with bold statement jewelry, and Scott continues to create playful pieces for the lively, modern woman. “Our oldest customers,” she reveals, “are just as passionate and vivacious as our youngest,” a philosophy reflected in the joie de vivre that pervades her work. Many of her vibrant and unique stones can’t be found anywhere else, because the designer often creates her own colors and silhouettes for a distinctive and unmistakable aesthetic. It is thus not surprising that her work is carried by top retailers, such as Henri Bendel, and regularly graces the pages of magazines, including InStyle and Glamour. On the other hand, the story behind Scott’s enterprise is as incredible as its success—started almost nine years ago with only 500 dollars in a spare bedroom, Kendra Scott Jewelry is now sold in over 800 stores and has grown into a celebrated brand with an innovative philosophy. Scott counts philanthropy among her core values, and her team works closely with Dress for Success and volunteers weekly with Meals on Wheels. “We always have something to give,” Scott insists. “This community has given me so much—I don’t see how I could do it any other way.” Scott’s refreshing, community-centered philosophy translates directly into her flagship store, which offers clients an interactive and personal experience. A boutique unlike any other, Kendra Scott Jewelry houses its design studio above the retail store, affording the designer a more intimate relationship with her customers and brand. “It’s important to me to physically be there,” says Scott. “I can make the brand better every day.”
The flagship store offers shoppers not only a glimpse of the work behind the collection but also an incredible chance to help create the pieces themselves. Scott hopes to give her clients the same access to the selection of stones and silhouettes that her design team has. “We want [our customers] to experience what we do,” she explains. With her flagship store, shoppers can do just that. The revolutionary in-store Color Bar includes thirty unique stone colors and over forty silhouettes, allowing shoppers to create their own vision, which the design team upstairs transforms into reality. The Color Bar is but one way in which Scott’s flagship store promises to reinvent the way we think about jewelry. Ultimately, the relationship between designer and client at Kendra Scott Jewelry is personal and collaborative, ensuring that every piece is a perfect fit.